APEX
APEX™: account penetration and expansion system
Turn your toughest accounts into your strongest growth opportunities.
Winning an account takes effort, but growing it takes strategy. APEX™ helps you find new opportunities, connect with more executives, and turn relationships into ongoing growth. Built on 20 years of CXO experience, it’s powered by real conversations and trusted collaboration.
Why account growth slows and what it costs
Limited visibility
Relying on one contact limits growth. You need to reach more decision-makers.
Slow momentum
Slow conversations lead to stalled deals and open doors for competitors.
Fragmented influence
Divisions you don’t reach become easy targets for competitors.
Every stalled expansion is missed revenue that could have been yours.
How APEX™ works
APEX™ uses three key steps to help you drive deeper growth within existing accounts.
Discovery
Find hidden decision-makers and uncover new opportunities across divisions.
Dialogue
Bring executives together in trusted discussions to understand real needs.
Momentum
Turn meaningful conversations into next steps that lead to long-term growth.
Take APEX™ further when one workshop isn’t enough
APEX™ starts with a focused workshop, but you can take it further. CTN AON helps nurture relationships, support champions, and build multi-touch engagement that deepens influence within key accounts.
Workshop Mode to Uncover and Prioritize
A short, focused session to find champions, map relationships, and identify growth barriers.
Activation Mode to Align and Enable
A follow-up phase to align your teams, engage client advocates, and track relationship progress.
Sustained Mode to Nurture and Expand
A deeper approach that includes executive conversations, thought-leadership content, and steady touchpoints to grow influence.
When to use APEX™
Not every account needs APEX™, but when you see these signs, it’s time to take action.
You’ve won the first deal, but growth has slowed.
You need to connect with senior decision-makers like Directors and CXOs.
Your buying process involves multiple people and departments.
Competitors are already building influence in other divisions.
You want a clear, repeatable way to grow from a pilot to large-scale success.
Why choose CTN AON for APEX™
APEX™ succeeds because it’s built on CTN AON’s deep executive access, neutral facilitation, and continuous expertise.
Deep executive access
With 20+ years of CXO relationships through CIO Talk Network, we connect you with leaders across industries and regions.
Neutral facilitation
We bring executives together in trusted, open forums that lead to real alignment and action.
Always-on orchestration
We combine thought leadership, research, and ABM programs to deliver what no single agency can.
What to expect
APEX™ is practical and results-driven. It delivers clear outcomes that help you grow faster within key accounts.
Executive access
Connect with senior decision-makers and CXOs across multiple divisions.
Qualified momentum
Identify clear actions that move deals forward.
Repeatable growth
Grow from a small pilot into a scalable enterprise program.
Thinking on account traction and buyer movement
Account growth improves when targeting, relevance, buyer signals, and follow-through work together.
Why account-based marketing weakens when it becomes only a targeting exercise
Naming the right accounts is not the same as earning their attention. ABM weakens when insight does not travel with the target list.
When marketing, alliances, and sales share a story but not a view of the buyer
Teams can agree on the story and still miss the buyer. The real gap shows up when marketing, sales, and alliances each carry a different view of buyer reality.
When Demand Research Is Treated as Lead Gen Only
Demand research can produce leads. But its greater value is often in what buyers reveal before they are ready to buy.
Frequently Asked Questions
Ready to grow within your key accounts?
APEX™ is built for sales leaders, account teams, and ABM programs that see expansion as the key to growth. Let’s explore how it can work for you.
